Time to upgrade your grooming game and command the day with a style that holds strong and shines bright. The Firm Hold Styling Gel 250ml by American Crew is your secret weapon for a look that turns heads. This gel doesn't just tame your mane; it enriches it with natural extracts like Vitamin B5, adding thickness and a healthy shine. Plus, it's alcohol-free, so no flaky surprises or dry scalp dramas. You've got the hold, you've got the shine, now go out and own it.

• Dual Polymer Complex – Provides very high hold with a high shine
• Alcohol Free – Prevents flaking and keeps your style smooth
• Low pH – Avoids drying out your hair and scalp
• Carbomer – Allows for easier distribution through hair

Product Specifications:
• Volume: 250mL

In the world of men's grooming, a reliable styling gel is a must-have. It’s not just about looking good—it's about having a style that holds up under pressure. The Firm Hold Styling Gel 250ml ensures your hair stays in place while looking naturally thick and shiny. Perfect for the guy who wants a clean, polished finish without the fuss of flakes or dryness. Go ahead, style it like you mean it.

Naughty Boy knows that real men need grooming gear that actually works — not just something borrowed from the ladies' cabinet. That's why we're here with the best.

Click ‘buy’ and thank us later.