When your hair needs to look as sharp as your wit, the Firm Hold Styling Cream 100ml from American Crew is your go-to ally. This grooming essential serves up a firm hold with the sort of flexibility that lets you stay cool, calm, and collected — even when the day gets a bit wild. With a low shine finish, it’s perfect for the bloke who wants to keep things under control without looking like he’s trying too hard. And when it’s time to wash it off, this cream leaves no residue behind — just pure, clean style.

• Panthenol – keeps your hair moisturized, thick, and shining brilliantly
• Copolymer – delivers a robust, lasting hold that doesn’t quit on you
• Castor Oil – adds body and sheen, making your hair look naturally healthy
• Low Shine Finish – maintains a natural look while keeping your style in check
• Easy Rinse Formula – washes out effortlessly, leaving your hair fresh and clean

The world of grooming isn't just about looking good; it's about feeling it too. With products like this Firm Hold Styling Cream, you’ve got the control and styling prowess to make every hair day count. A good styling cream is more than just a tool—it’s an essential part of every man’s routine that supports confidence and style without compromise.

Naughty Boy knows men don’t need fluff — just products that deliver real results. That’s why we back gear like this, because when it comes to grooming, we know what works.

Go on, toss it in the cart and show your hair who’s boss.