About us

Naughty Boy® is 100% Australian owned and operated from regional NSW since 2014. Our customer base has swelled significantly over this time. We invest heavily in advertising, promotion & sponsorship properties around Australia and are always on the look out for new Naughty Boys!


Store background

Naughty Boy is a proudly Australian owned and operated adult store specalising in offering an experience that isn't pink or purple, or overtly sexual in its approach. We believe in an almost "corporate experience" for our customers, while still keeping things just a little bit naughty! Here at "NBA" we strive to provide you with the very best quality products at very naughty prices.


Our other stores

  • We own and operate Naughty Store which is a female focused destination. Both of our websites are infact identical and are the same business, run by the same team with the same products and prices.
  • Our parent company also owns and operates the BETTER MAN® male grooming store.


100% Australian

We are proudly an "online only" store. This way, we can keep our costs down and keep your final prices low

  • Our business is 100% owned and operated in Australia. We are not an international brand from the UK or US.
  • We use an Australian e-commerce platform and proudly support a local web development team based in Brisbane, QLD.
  • Your items are sent via Australia post eParcel / Pre-paid bags in usual situations
  • In other cases we select Australian courier services for larger items (TNT / Fastway are common suppliers)


What we sell

Naughty Boy Australia is home to over 20,000 adult themed products in our ever growing range. We stock a huge range of sex toys and sexual wellness products for both men & women including some of the worlds most famous and well respected brands!


What we don't sell

Even though our site is 18+ themed, we do not sell any of the following products:

- Pornographic (XXX) images / videos / magazines

- Illegal or restricted products (drugs or drug related paraphernalia, steroids, narcotics, controlled substances)

- Products that promote hate, violence, racial intolerance

- Items listed on the SUSMP (The Standard for the Uniform Scheduling of Medicines and Poisons)

- Tobacco products or prescription drugs

- Alcohol or other such restricted products requiring a special licence or permit

- We do not sell Amyl Nitrate


About our brands

Naughty Boy is home to some of the world's most famous brands:

- Using our partner network, we are always adding new products to our store

- We have an extensive supplier list, ensuring we are always the first with the latest products

- Rest assured that you are purchasing GENUINE product, and not inferior "knock off" versions of top selling products.


About our suppliers

- Most products sold at Naughty Boy are purchased from local Australian suppliers & distributors

- Many product ranges ship directly from our suppliers to you to decrease shipping time

- Some product ranges are shipped directly from overseas factories to your door. These ranges are clearly marked.

- All products have passed local Australian standards and are fit for sale in Australia

- Mains powered electronic products are especially tested to comply with local standards


About your security

- For your security and peace of mind, our store runs on the HTTPS Protocol (check for the green padlock)

- This means all data is securely encrypted with the strongest available algorithms

- Our site is also secured by Incapsula, protecting your sensitive information using an SSL certificate

- Our payment gateways are industry strength & protected by enterprise level encryption

- When using paypal, all buyer protection is enabled for you

- We never process offline payments and never ask for your credit card details via e-mail or unsecured communication


About your privacy

All adult websites place customer privacy at top priority, and here at Naughty Boy, this is especially true:

- When paying for your products, your credit card will be billed from our parent company (not "Naughty Boy")

- If using PayPal, no product information is captured. Only your order number (NB5610xxxx) will appear

- Your items will be shipped using generic post bags with only a PO box as the return address

- We will never give your details out (contact information / purchase history etc) to anyone

For more information on our privacy policy, please click here


About our pricing

We monitor industry pricing every day to ensure you are always getting the best possible deal. This is our commitment to our customers.


Want to know more?

Get in touch with us using the following link: Contact us


Naughty Boy & the Naughty Boy cartoon logo are registered trademarks of Naughty Industries. 

Naughty Industries PTY LTD. PO BOX 20, Cundletown, NSW, 2430. ABN: 40 165 316 021