Elbow Grease was founded in 1979 as a revolutionary alternative to Crisco, lotion or spit and perseverance, Elbow Grease is one of the oldest independent lubricant companies in the world. Offering a new, odorless, thick-cream lubricant that met multiple challenges, it quickly gained—and has retained—a top-choice position in the hearts, minds and fantasies of people around the world.